The event has organized by Pakistan Embassy Beijing and the Consulate General in Guangzhou in connection with “2019 Asian Film and TV week” which is concurrently being held in three cinema halls of Guangzhou as a part of Chinese Govt’s initiative on “Dialogue of Asian Civilization”.
A large number of Chinese and Pakistani official and guests including consul general Dr. Diyar Khan press attaché of Pakistan Embassy Beijing, Director General of Guangdong Film Association, Deputy Director General of Guangdong Public City Department and Guangdong Foreign Affairs Office, also attended the launching ceremony.
The producer of movie Ms. Fizza Ali Meerza and Director Mr. Nabeel Qureshi were also present on the occasion.
Later, there also joined a large number of local Chinese and Pakistani audience to watch the movie at the scenic Jinyi Sky Theatre located on 21st Floor of the Canton Tower.
Load Wedding Screening
The movie “Load Wedding” is a social drama film about wedding set in a small traditional town of Pakistan. It depicts the rural life and portray the social transformation happening in Pakistan.
The social issues and challenges are also highlighted in light hearted way to produce a realistic yet soft image of Pakistan.
Soft Image of the Country
The movie has a captivating story in rich with strong music and dance. The lead artists are Mr. Fahad Mustafa, Ms. Mehwish Hayat.
After the screening, the producer and director of movie “Load Wedding” also conducted a Question & Answer section with press and media person.
During the media interaction, Ms. Fizza stated that Pakistan film industry has under gone a revival in the last decade.
It has quality content and commercial strength to do good business in Chinese Market, she said.
Chinese Film Market
She said that Chinese market is competitive because of the limited quotas provided to the foreign films but given the chance.
She added that Pakistan film can also yield mega profits on the Chinese film market.
The director of the film said that the Pakistani films content has modern and universal sensibilities which can relate to Chinese audience.
He added that Chinese and Pakistani film makers can collaborate on post-production of film. The feedback of Chinese audience was also positive.
He said audience remarked that Pakistani movies like “Load Wedding” can do well here.
It may be noted that 2019 is being celebrated as a year of friendly exchanges between Pakistan and China.